Here is a lookup table of HubSpot’s default company properties.
-
name: the internal name for data analysis, which is like variable name in a data frame; -
label: the label name on HubSpot platform, which is easy to remember; -
description: more information about a property;
Feel free to use it but please be aware that these are just the default company properties from my test developer account. As such, please check HubSpot API if you want to have a full list of all your properties.
| name | label | description |
|---|---|---|
| about_us | About Us | Short about-company |
| closedate_timestamp_earliest_value_a2a17e6e | closedate_timestamp_earliest_value_a2a17e6e | Calculation context property providing timestamp for rollup property closedate calculated as EARLIEST_VALUE via values of closedate on object type ObjectTypeId{legacyObjectType=CONTACT} |
| facebookfans | Facebook Fans | Number of facebook fans |
| first_contact_createdate_timestamp_earliest_value_78b50eea | first_contact_createdate_timestamp_earliest_value_78b50eea | Calculation context property providing timestamp for rollup property first_contact_createdate calculated as EARLIEST_VALUE via values of createdate on object type ObjectTypeId{legacyObjectType=CONTACT} |
| first_conversion_date | First Conversion Date | The first conversion date across all contacts associated this company or organization |
| first_conversion_date_timestamp_earliest_value_61f58f2c | first_conversion_date_timestamp_earliest_value_61f58f2c | Calculation context property providing timestamp for rollup property first_conversion_date calculated as EARLIEST_VALUE via values of first_conversion_date on object type ObjectTypeId{legacyObjectType=CONTACT} |
| first_conversion_event_name | First Conversion | The first form submitted across all contacts associated this company or organization |
| first_conversion_event_name_timestamp_earliest_value_68ddae0a | first_conversion_event_name_timestamp_earliest_value_68ddae0a | Calculation context property providing timestamp for rollup property first_conversion_event_name calculated as EARLIEST_VALUE via values of first_conversion_event_name on object type ObjectTypeId{legacyObjectType=CONTACT} |
| first_deal_created_date | First Deal Created Date | Date the first deal was associated with this company record. |
| founded_year | Year Founded | The year the company was created. Powered by HubSpot Insights. |
| hs_additional_domains | Additional Domains | Additional domains belonging to this company |
| hs_all_assigned_business_unit_ids | Business units | The business units this record is assigned to. |
| hs_analytics_first_timestamp | Time First Seen | The first activity for any contact associated with this company or organization |
| hs_analytics_first_timestamp_timestamp_earliest_value_11e3a63a | hs_analytics_first_timestamp_timestamp_earliest_value_11e3a63a | Calculation context property providing timestamp for rollup property hs_analytics_first_timestamp calculated as EARLIEST_VALUE via values of hs_analytics_first_timestamp on object type ObjectTypeId{legacyObjectType=CONTACT} |
| hs_analytics_first_touch_converting_campaign | First Touch Converting Campaign | The campaign responsible for the first touch creation of the first contact associated with this company |
| hs_analytics_first_touch_converting_campaign_timestamp_earliest_value_4757fe10 | hs_analytics_first_touch_converting_campaign_timestamp_earliest_value_4757fe10 | Calculation context property providing timestamp for rollup property hs_analytics_first_touch_converting_campaign calculated as EARLIEST_VALUE via values of hs_analytics_first_touch_converting_campaign on object type ObjectTypeId{legacyObjectType=CONTACT} |
| hs_analytics_first_visit_timestamp | Time of First Session | Time of first session across all contacts associated with this company or organization |
| hs_analytics_first_visit_timestamp_timestamp_earliest_value_accc17ae | hs_analytics_first_visit_timestamp_timestamp_earliest_value_accc17ae | Calculation context property providing timestamp for rollup property hs_analytics_first_visit_timestamp calculated as EARLIEST_VALUE via values of hs_analytics_first_visit_timestamp on object type ObjectTypeId{legacyObjectType=CONTACT} |
| hs_analytics_last_timestamp | Time Last Seen | Time last seen across all contacts associated with this company or organization |
| hs_analytics_last_timestamp_timestamp_latest_value_4e16365a | hs_analytics_last_timestamp_timestamp_latest_value_4e16365a | Calculation context property providing timestamp for rollup property hs_analytics_last_timestamp calculated as LATEST_VALUE via values of hs_analytics_last_timestamp on object type ObjectTypeId{legacyObjectType=CONTACT} |
| hs_analytics_last_touch_converting_campaign | Last Touch Converting Campaign | The campaign responsible for the last touch creation of the first contact associated with this company |
| hs_analytics_last_touch_converting_campaign_timestamp_latest_value_81a64e30 | hs_analytics_last_touch_converting_campaign_timestamp_latest_value_81a64e30 | Calculation context property providing timestamp for rollup property hs_analytics_last_touch_converting_campaign calculated as LATEST_VALUE via values of hs_analytics_last_touch_converting_campaign on object type ObjectTypeId{legacyObjectType=CONTACT} |
| hs_analytics_last_visit_timestamp | Time of Last Session | Time of the last session attributed to any contacts that are associated with this company record. |
| hs_analytics_last_visit_timestamp_timestamp_latest_value_999a0fce | hs_analytics_last_visit_timestamp_timestamp_latest_value_999a0fce | Calculation context property providing timestamp for rollup property hs_analytics_last_visit_timestamp calculated as LATEST_VALUE via values of hs_analytics_last_visit_timestamp on object type ObjectTypeId{legacyObjectType=CONTACT} |
| hs_analytics_num_page_views | Number of Pageviews | Total number of page views across all contacts associated with this company or organization |
| hs_analytics_num_page_views_cardinality_sum_e46e85b0 | hs_analytics_num_page_views_cardinality_sum_e46e85b0 | Calculation context property providing cardinality for rollup property hs_analytics_num_page_views calculated as SUM via values of hs_analytics_num_page_views on object type ObjectTypeId{legacyObjectType=CONTACT} |
| hs_analytics_num_visits | Number of Sessions | Total number of sessions across all contacts associated with this company or organization |
| hs_analytics_num_visits_cardinality_sum_53d952a6 | hs_analytics_num_visits_cardinality_sum_53d952a6 | Calculation context property providing cardinality for rollup property hs_analytics_num_visits calculated as SUM via values of hs_analytics_num_visits on object type ObjectTypeId{legacyObjectType=CONTACT} |
| hs_analytics_source | Original Source Type | Original source for the contact with the earliest activity for this company or organization |
| hs_analytics_source_data_1 | Original Source Data 1 | Additional information about the original source for the contact with the earliest activity for this company or organization |
| hs_analytics_source_data_1_timestamp_earliest_value_9b2f1fa1 | hs_analytics_source_data_1_timestamp_earliest_value_9b2f1fa1 | Calculation context property providing timestamp for rollup property hs_analytics_source_data_1 calculated as EARLIEST_VALUE via values of hs_analytics_source_data_1 on object type ObjectTypeId{legacyObjectType=CONTACT} |
| hs_analytics_source_data_2 | Original Source Data 2 | Additional information about the original source for the contact with the earliest activity for this company or organization |
| hs_analytics_source_data_2_timestamp_earliest_value_9b2f9400 | hs_analytics_source_data_2_timestamp_earliest_value_9b2f9400 | Calculation context property providing timestamp for rollup property hs_analytics_source_data_2 calculated as EARLIEST_VALUE via values of hs_analytics_source_data_2 on object type ObjectTypeId{legacyObjectType=CONTACT} |
| hs_analytics_source_timestamp_earliest_value_25a3a52c | hs_analytics_source_timestamp_earliest_value_25a3a52c | Calculation context property providing timestamp for rollup property hs_analytics_source calculated as EARLIEST_VALUE via values of hs_analytics_source on object type ObjectTypeId{legacyObjectType=CONTACT} |
| hs_avatar_filemanager_key | Avatar FileManager key | The path in the FileManager CDN for this company’s avatar override image. Automatically set by HubSpot. |
| hs_created_by_user_id | Created by user ID | The user that created this object. This value is automatically set by HubSpot and may not be modified. |
| hs_createdate | Object create date/time | The date and time at which this object was created. This value is automatically set by HubSpot and may not be modified. |
| hs_date_entered_customer | Date entered ‘Customer (Lifecycle Stage Pipeline)’ | The date and time when the company entered the ‘Customer’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_entered_evangelist | Date entered ‘Evangelist (Lifecycle Stage Pipeline)’ | The date and time when the company entered the ‘Evangelist’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_entered_lead | Date entered ‘Lead (Lifecycle Stage Pipeline)’ | The date and time when the company entered the ‘Lead’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_entered_marketingqualifiedlead | Date entered ‘Marketing Qualified Lead (Lifecycle Stage Pipeline)’ | The date and time when the company entered the ‘Marketing Qualified Lead’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_entered_opportunity | Date entered ‘Opportunity (Lifecycle Stage Pipeline)’ | The date and time when the company entered the ‘Opportunity’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_entered_other | Date entered ‘Other (Lifecycle Stage Pipeline)’ | The date and time when the company entered the ‘Other’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_entered_salesqualifiedlead | Date entered ‘Sales Qualified Lead (Lifecycle Stage Pipeline)’ | The date and time when the company entered the ‘Sales Qualified Lead’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_entered_subscriber | Date entered ‘Subscriber (Lifecycle Stage Pipeline)’ | The date and time when the company entered the ‘Subscriber’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_exited_customer | Date exited ‘Customer (Lifecycle Stage Pipeline)’ | The date and time when the company exited the ‘Customer’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_exited_evangelist | Date exited ‘Evangelist (Lifecycle Stage Pipeline)’ | The date and time when the company exited the ‘Evangelist’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_exited_lead | Date exited ‘Lead (Lifecycle Stage Pipeline)’ | The date and time when the company exited the ‘Lead’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_exited_marketingqualifiedlead | Date exited ‘Marketing Qualified Lead (Lifecycle Stage Pipeline)’ | The date and time when the company exited the ‘Marketing Qualified Lead’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_exited_opportunity | Date exited ‘Opportunity (Lifecycle Stage Pipeline)’ | The date and time when the company exited the ‘Opportunity’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_exited_other | Date exited ‘Other (Lifecycle Stage Pipeline)’ | The date and time when the company exited the ‘Other’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_exited_salesqualifiedlead | Date exited ‘Sales Qualified Lead (Lifecycle Stage Pipeline)’ | The date and time when the company exited the ‘Sales Qualified Lead’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_date_exited_subscriber | Date exited ‘Subscriber (Lifecycle Stage Pipeline)’ | The date and time when the company exited the ‘Subscriber’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_ideal_customer_profile | Ideal Customer Profile Tier | How well this company matches your Ideal Customer Profile. Tier 1 means a great fit for your products/services, Tier 3 might be acceptable, but low priority. |
| hs_is_target_account | Target Account | Identifies whether this company is being marketed and sold to as part of your account-based strategy. |
| hs_last_booked_meeting_date | Last Booked Meeting Date | The last date of booked meetings associated with the company |
| hs_last_logged_call_date | Last Logged Call Date | The last date of logged calls associated with the company |
| hs_last_open_task_date | Last Open Task Date | The last due date of open tasks associated with the company |
| hs_last_sales_activity_date | last sales activity date old | The date of the last sales activity with the company in seconds. |
| hs_last_sales_activity_timestamp | Last Engagement Date | The last time a contact engaged with your site or a form, document, meetings link, or tracked email. This doesn’t include marketing emails or emails to multiple contacts. |
| hs_lastmodifieddate | Last Modified Date | Most recent timestamp of any property update for this company. This includes HubSpot internal properties, which can be visible or hidden. This property is updated automatically. |
| hs_merged_object_ids | Merged object IDs | The list of object IDs that have been merged into this object. This value is automatically set by HubSpot and may not be modified. |
| hs_num_blockers | Number of blockers | The number of contacts associated with this company with the role of blocker. |
| hs_num_contacts_with_buying_roles | Number of contacts with a buying role | The number of contacts associated with this company with a buying role. |
| hs_num_decision_makers | Number of decision makers | The number of contacts associated with this company with the role of decision maker. |
| hs_num_open_deals | Number of open deals | The number of open deals associated with this company. |
| hs_object_id | Company ID | The unique ID for this company. This unique ID is automatically populated by HubSpot and cannot be changed. |
| hs_pipeline | Pipeline | The pipeline with which this company is currently associated |
| hs_predictivecontactscore_v2 | Likelihood to close | The highest probability that a contact associated with this company will become a customer within the next 90 days. This score is based on standard contact properties and behavior. |
| hs_predictivecontactscore_v2_next_max_max_d4e58c1e | hs_predictivecontactscore_v2_next_max_max_d4e58c1e | Calculation context property providing next_max for rollup property hs_predictivecontactscore_v2 calculated as MAX via values of hs_predictivecontactscore_v2 on object type ObjectTypeId{legacyObjectType=CONTACT} |
| hs_target_account | Target Account | The Target Account property is a means to flag high priority companies if you are following an account based strategy |
| hs_target_account_probability | Target Account Probability | The probability a company is marked as a target account |
| hs_target_account_recommendation_snooze_time | Target Account Recommendation Snooze Time | The date when the target account recommendation is snoozed. |
| hs_target_account_recommendation_state | Target Account Recommendation State | The state of the target account recommendation |
| hs_time_in_customer | Time in ‘Customer (Lifecycle Stage Pipeline)’ | The total time in seconds spent by the company in the ‘Customer’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_time_in_evangelist | Time in ‘Evangelist (Lifecycle Stage Pipeline)’ | The total time in seconds spent by the company in the ‘Evangelist’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_time_in_lead | Time in ‘Lead (Lifecycle Stage Pipeline)’ | The total time in seconds spent by the company in the ‘Lead’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_time_in_marketingqualifiedlead | Time in ‘Marketing Qualified Lead (Lifecycle Stage Pipeline)’ | The total time in seconds spent by the company in the ‘Marketing Qualified Lead’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_time_in_opportunity | Time in ‘Opportunity (Lifecycle Stage Pipeline)’ | The total time in seconds spent by the company in the ‘Opportunity’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_time_in_other | Time in ‘Other (Lifecycle Stage Pipeline)’ | The total time in seconds spent by the company in the ‘Other’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_time_in_salesqualifiedlead | Time in ‘Sales Qualified Lead (Lifecycle Stage Pipeline)’ | The total time in seconds spent by the company in the ‘Sales Qualified Lead’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_time_in_subscriber | Time in ‘Subscriber (Lifecycle Stage Pipeline)’ | The total time in seconds spent by the company in the ‘Subscriber’ stage, ‘Lifecycle Stage Pipeline’ pipeline |
| hs_total_deal_value | Total open deal value | The total value, in your company’s currency, of all open deals associated with this company |
| hs_unique_creation_key | Unique creation key | Unique property used for idempotent creates |
| hs_updated_by_user_id | Updated by user ID | The user that last updated this object. This value is automatically set by HubSpot and may not be modified. |
| hs_user_ids_of_all_notification_followers | User IDs of all notification followers | The user IDs of all users that have clicked follow within the object to opt-in to getting follow notifications |
| hs_user_ids_of_all_notification_unfollowers | User IDs of all notification unfollowers | The user IDs of all object owners that have clicked unfollow within the object to opt-out of getting follow notifications |
| hs_user_ids_of_all_owners | User IDs of all owners | The user IDs of all owners of this object |
| hubspot_owner_assigneddate | Owner Assigned Date | The timestamp when an owner was assigned to this company |
| is_public | Is Public | Indicates if the company is publicly traded. Powered by HubSpot Insights. |
| num_associated_contacts | Number of Associated Contacts | The number of contacts associated with this company |
| num_associated_deals | Number of Associated Deals | The number of deals associated with this company |
| num_conversion_events | Number of Form Submissions | The number of forms submission for all contacts associated with this company or organization |
| num_conversion_events_cardinality_sum_d095f14b | num_conversion_events_cardinality_sum_d095f14b | Calculation context property providing cardinality for rollup property num_conversion_events calculated as SUM via values of num_conversion_events on object type ObjectTypeId{legacyObjectType=CONTACT} |
| recent_conversion_date | Recent Conversion Date | The most recent conversion date across all contacts associated this company or organization |
| recent_conversion_date_timestamp_latest_value_72856da1 | recent_conversion_date_timestamp_latest_value_72856da1 | Calculation context property providing timestamp for rollup property recent_conversion_date calculated as LATEST_VALUE via values of recent_conversion_date on object type ObjectTypeId{legacyObjectType=CONTACT} |
| recent_conversion_event_name | Recent Conversion | The last form submitted across all contacts associated this company or organization |
| recent_conversion_event_name_timestamp_latest_value_66c820bf | recent_conversion_event_name_timestamp_latest_value_66c820bf | Calculation context property providing timestamp for rollup property recent_conversion_event_name calculated as LATEST_VALUE via values of recent_conversion_event_name on object type ObjectTypeId{legacyObjectType=CONTACT} |
| recent_deal_amount | Recent Deal Amount | The amount of the last deal closed |
| recent_deal_close_date | Recent Deal Close Date | Date of the last “closed won” deal associated with this company record. |
| timezone | Time Zone | Time zone where the company or organization is located. Powered by HubSpot Insights. |
| total_money_raised | Total Money Raised | The total amount of money raised by the company. Powered by HubSpot Insights. |
| total_revenue | Total Revenue | The total amount of closed won deals |
| name | Company name | The name of the company or organization. Powered by HubSpot Insights. |
| owneremail | HubSpot Owner Email | HubSpot owner email for this company or organization |
| twitterhandle | Twitter Handle | The main twitter account of the company or organization |
| ownername | HubSpot Owner Name | HubSpot owner name for this company or organization |
| phone | Phone Number | Company primary phone number. Powered by HubSpot Insights. |
| twitterbio | Twitter Bio | The Twitter bio of the company or organization |
| twitterfollowers | Twitter Followers | The number of Twitter followers of the company or organization |
| address | Street Address | Street address of the company or organization, including unit number. Powered by HubSpot Insights. |
| address2 | Street Address 2 | Additional address of the company or organization. Powered by HubSpot Insights. |
| facebook_company_page | Facebook Company Page | The URL of the Facebook company page for the company or organization |
| city | City | City where the company is located. Powered by HubSpot Insights. |
| linkedin_company_page | LinkedIn Company Page | The URL of the LinkedIn company page for the company or organization |
| linkedinbio | LinkedIn Bio | The LinkedIn bio for the company or organization |
| state | State/Region | State or region in which the company or organization is located. Powered by HubSpot Insights. |
| googleplus_page | Google Plus Page | The URL of the Google Plus page for the company or organization |
| engagements_last_meeting_booked | Date of last meeting booked in meetings tool | Last Meeting Booked for any contact associated with this Company/Organization. |
| engagements_last_meeting_booked_campaign | Campaign of last booking in meetings tool | This UTM parameter shows which marketing campaign (e.g. a specific email) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link. |
| engagements_last_meeting_booked_medium | Medium of last booking in meetings tool | This UTM parameter shows which channel (e.g. email) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link. |
| engagements_last_meeting_booked_source | Source of last booking in meetings tool | This UTM parameter shows which site (e.g. Twitter) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link. |
| hs_latest_meeting_activity | Latest meeting activity | The date of the most recent meeting (past or upcoming) logged for, scheduled with, or booked by a contact associated with this company. |
| hs_sales_email_last_replied | Recent Sales Email Replied Date | The last time a tracked sales email was replied to by this company |
| hubspot_owner_id | Company owner | The owner of the company |
| notes_last_contacted | Last Contacted | Timestamp of the last call, email, or meeting that was logged for a contact at this company. |
| notes_last_updated | Last Activity Date | The last time a note, call, meeting, or task was logged for a company. This is set automatically by HubSpot based on user actions in the company record. |
| notes_next_activity_date | Next Activity Date | Date of the next upcoming scheduled sales activity for this company record. |
| num_contacted_notes | Number of times contacted | The number of times a call, email or meeting was logged for this company |
| num_notes | Number of Sales Activities | Number of sales activities for this company. For example, a call, email or meeting logged. |
| zip | Postal Code | Postal or zip code of the company or organization. Powered by HubSpot Insights. |
| country | Country/Region | Country in which the company or organization is located. Powered by HubSpot Insights. |
| hubspot_team_id | HubSpot Team | The team of the owner of the company. |
| hs_all_owner_ids | All owner ids | The value of all owner referencing properties for this object, both default and custom |
| website | Website URL | The main website of the company or organization. This property is used to identify unique companies. Powered by HubSpot Insights. |
| domain | Company Domain Name | The domain name of the company or organization |
| hs_all_team_ids | All team ids | The team ids corresponding to all owner referencing properties for this object, both default and custom |
| hs_all_accessible_team_ids | All accessible team ids | The team ids, including up the team hierarchy, corresponding to all owner referencing properties for this object, both default and custom |
| numberofemployees | Number of Employees | The total number of employees who work for the company or organization. Powered by HubSpot Insights. |
| industry | Industry | The type of business the company performs. By default, this property has approximately 150 pre-defined options to select from. While these options cannot be deleted as they used by HubSpot Insights, you can add new custom options to meet your needs. |
| annualrevenue | Annual Revenue | The actual or estimated annual revenue of the company. Powered by HubSpot Insights. |
| lifecyclestage | Lifecycle Stage | The most advanced lifecycle stage across all contacts associated with this company or organization |
| hs_lead_status | Lead Status | The company’s sales, prospecting or outreach status |
| hs_parent_company_id | Parent Company | The parent company of this company |
| type | Type | The optional classification of this company record – prospect, partner, etc. |
| description | Description | A short statement about the company’s mission and goals. Powered by HubSpot Insights. |
| hs_num_child_companies | Number of child companies | The number of child companies of this company |
| hubspotscore | HubSpot Score | The sales and marketing score for the company or organization |
| createdate | Create Date | The date the company or organization was added to the database |
| closedate | Close Date | The date the company or organization was closed as a customer |
| first_contact_createdate | First Contact Create Date | The date that the first contact from this company entered the system, which could pre-date the company’s create date |
| days_to_close | Days to Close | The number of days between when the company record was created and when they closed as a customer. |
| web_technologies | Web Technologies | The web technologies used by the company or organization. Powered by HubSpot Insights. |
